Pro Google Maps to je takhle:
http://maps.google.com/maps?f=q&hl=sk&q=%s
V té šabloně by to mohlo být asi takhle:
<h2><a name=""></a>${place.town} <a class="map" target="_blank" href="http://maps.google.com/maps?f=q&hl=sk&q=${place.town?url}">mapa</a></h2>